For the first time, Flash Face Technology is designed by Artificial Intelligence to create a sophisticated and unique face architecture for every loft, in every model. By implementing a different Flash Face architecture we’ve created a significant increase in ball speed and spin robustness in every club. Industry-leading Ball Speeds From Flash Face Cup Technology: For the first time, we’re using Artificial Intelligence in an iron. We’ve created a sophisticated face architecture that’s unique to every loft, so we can create a significant boost in ball speed and increased spin robustness off of every iron. Optimal Launch From Tungsten Energy Core: The custom tungsten-infused weights in each iron allow us to locate the position of the CG in each iron with extraordinary precision while still maintaining ball speed in the Flash Face Cup. This promotes optimum launch and ball flight through the set, from strong lofts and player preferred trajectory, spin rates, and land angles. Unnprecedented Feel From Urethane Microspheres: We’ve implemented our patented urethane microspheres to comprehensively absorb unwanted vibration for pure feel, while also maximizing COR for incredible ball speed. A.I. Designed Face Architecture For The First Time In A Hybrid For Optimized Ball Speed: We used A.I. to design a specialized face for each loft of every model to optimize ball speed performance in all MAVRIK hybrids. Flash Face SS20 + Jailbreak Technology + Face Cup For Fast Ball Speed: Flash Face SS20 constructed from a high-strength steel face works with proven Jailbreak technology and our renowned Face Cup Technology to promote exceptionally high ball speed. Fast And Forgiving For Easy To Launch: Ideal combination of speed, stability and CG placement to promote easy launch, long carry and soft landings – exactly how a hybrid is expected to perform.

Our industry-leading Flash Face Cup in each club. We’ve created high ball speeds and increased spin robustness off of every iron in the set with a sophisticated face architecture that’s unique to every loft. Ball speed is further enhanced by our 360 Face Cup that flexes and releases at impact. This club profile that golfers love is engineered to give you more confidence over the ball with noticeably wider soles. For easy launch, lower spin and straighter shots, we’ve added more offset. Combined with our Flash Face Cup, we’ve developed a NEW formula for distance and forgiveness.

Our longest MAVRIK iron, with incredibly fast ball speeds from our A.I.-designed Flash Face Cup for long, consistent distance. For the first time, we’re using Artificial Intelligence in an iron. We’ve created a sophisticated face architecture that’s unique to every loft, so we can create a significant boost in ball speed and increased spin robustness off of every iron. The custom tungsten-infused weights in each iron allow us to locate the position of the CG in each iron with extraordinary precision while still maintaining ball speed in the Flash Face Cup. This promotes optimum launch and ball flight through the set, from strong lofts and player preferred trajectory, spin rates, and land angles. We’ve implemented our patented urethane microspheres to comprehensively absorb unwanted vibration for pure feel, while also maximizing COR for incredible ball speed.

The NEW Apex 21 Irons deliver an extraordinary level of forged performance and craftsmanship that we’ve never seen before. They’re the first forged iron designed with Artificial Intelligence for faster ball speeds and improved spin consistency. Increased forgiveness comes from our massive Tungsten Energy Core, and we’ve enhanced the shaping for even better turf interaction. In short, these irons deliver superior performance with iconic feel on every swing.

For the first time, Flash Face Technology is designed by Artificial Intelligence to create a sophisticated and unique face architecture for every loft, in every model. By implementing a different Flash Face architecture we’ve created a significant increase in ball speed and spin robustness in every club.

Lightweight Women’s Performance Package and Premium Components: MAVRIK MAX W Hybrids and Irons are designed for increased distance and forgiveness in a total women’s performance package. They’re specifically configured to be easy to launch and long with precise CG positions, head weighting, and lofts.

Industry-leading Ball Speeds From Flash Face Cup Technology: For the first time, we’re using Artificial Intelligence in an iron. We’ve created a sophisticated face architecture that’s unique to every loft, so we can create a significant boost in ball speed and increased spin robustness off of every iron. And ball speed is further enhanced by our 360 Face Cup that flexes and releases at impact.

Optimal Launch From Tungsten Energy Core: The custom tungsten weights in each iron allow us to locate the position of the CG in each iron with extraordinary precision while still maintaining ball speed in the Flash Face Cup. This promotes optimum launch and ball flight through the set, from strong lofts and player preferred trajectory, spin rates, and land angles.

Unprecedented Feel From Urethane Microspheres: We’ve implemented our patented urethane microspheres to comprehensively absorb unwanted vibration for pure feel, while also maximizing COR for incredible ball speed.

A.I.-designed Face Architecture for the First Time in a Hybrid: We used A.I. to design a specialized face for each loft of every model to optimize ball speed performance in all MAVRIK hybrids.

Flash Face SS20 + Jailbreak Technology + Face Cup for Fast Ball Speed: Flash Face SS20 constructed from a high-str

Apex Pro 21 is our new players hybrid featuring compact shaping, control and workability. It’s a perfect option for Tour pros up to low handicap players who want a high-performance option off the tee, or a versatile club on long Par 4’s and Par 5’s. And with new Jailbreak A.I. Velocity Blades, it delivers the consistent ball speed that players want to see.

Built for total distance with a larger body and a deeper CG for increased forgiveness and easy launch. Flash Face Cup Technology For Industry-leading Ball Speeds: For the first time, we’re using Artificial Intelligence in an iron. We’ve created a sophisticated face architecture that’s unique to every loft, so we can create a significant boost in ball speed and increased spin robustness off of every iron. Tungsten Energy Core For Optimal Launch: The custom tungsten-infused weights in each iron allow us to locate the position of the CG in each iron with extraordinary precision while still maintaining ball speed in the Flash Face Cup. This promotes optimum launch and ball flight through the set, from strong lofts and player preferred trajectory, spin rates, and land angles. Urethane Microspheres For Unprecedented Feel: We’ve implemented our patented urethane microspheres to comprehensively absorb unwanted vibration for pure feel, while also maximizing COR for incredible ball speed.

Our advanced A.I. design promotes fast ball speeds across an expansive area of the face while Jailbreak bars connect the crown and sole to increase stiffness and promote even more speed. Features a lightweight RCH shaft, designed by Callaway to specifically enhance swing speed, and a premium Lamkin Women’s ST Soft Grip.

We looked extensively at player performance data to build a driver that unlocks your distance. The lofts, swingweights, shafts and head shapes are all optimized to help you hit your tee shots a lot farther. And if you want to hit the ball farther, you have to hit it straighter. So to help eliminate your slice or big miss, we’ve created our first high launch driver with an ultra-low forward CG for low spin. We hope you’re ready for more distance, a more consistent ball flight, and more tee shots that find the fairway.

MAX ball speeds come from a NEW Jailbreak A.I. Speed Frame that works in combination with the A.I. Designed Flash Face. We’ve engineered all of this distance into a unique driver head that provides enhanced fade bias capabilities, along with Adjustable Perimeter Weighting to fine tune ball flight off the tee. The future of technology and performance for lower spin drivers has arrived in the Epic MAX LS.

Apex 21 is a high-tech, high-performance hybrid that blends exceptional ball speed with our remarkable new Jailbreak A.I. Velocity Blades. In addition to all that speed, we’ve engineered exceptional ball flight control and adjustability into a stunning players shape. This is a versatile, high performance hybrid that can help a wide range of golfers.

We used A.I. to design a specialized face for each loft of every model to optimize ball speed performance in all MAVRIK hybrids. Flash Face SS20 constructed from a high-strength steel face works with proven Jailbreak technology and our renowned Face Cup Technology to promote exceptionally high ball speed. Ideal combination of speed, stability and CG placement to promote easy launch, long carry and soft landings – exactly how a hybrid is expected to perform. MAVRIK MAX W Hybrids feature a performance package engineered specifically for women. The MAX W features lightweight components including 50 gram UST shafts and Lamkin grips.

If you want to hit the ball farther, you have to hit it straighter. And to help eliminate your slice or big miss, we’ve created our first high launch driver with an ultra-low forward CG for low spin. It’s a new formula for distance to give you a more consistent ball flight, and more tee shots that find the fairway.

We looked extensively at player performance data to build hybrids that unlock your distance. The lofts, swingweights, and shafts are all optimized to help you hit the ball a lot farther. Fast ball speeds across an expansive area in each model and loft, with our advanced A.I.-designed Flash Face. So you’ll hit it long, even if you miss the center of the face at impact. We’ve added more offset to help reduce your slice or big miss. This increased offset helps to promote a straighter ball flight for more distance. Optimized CG for launch and stability from precisely shaped dual MIM’ed tungsten weight. Features a completely new RCH shaft, designed by Callaway to specifically enhance the Big Bertha offering, with an Active Tip Flag section for easy launch. And it comes stock with a Golf Pride Tour Velvet Soft Grip. Features a completely new RCH shaft, designed by Callaway to specifically increase your swing speed, along with a premium Lamkin ST Grip.

Our advanced A.I. design promotes fast ball speeds across an expansive area of the face while Jailbreak bars connect the crown and sole to increase stiffness and promote even more speed.Features a completely new RCH shaft, designed by Callaway to specifically enhance the Big Bertha offering, with an Active Tip Flag section for easy launch. And it comes stock with a Golf Pride Tour Velvet Soft Grip.

• Forged Ring Construction

  Forged from a lightweight and high strength aluminum that is milled to an exacting shape, Forged Ring Construction unites a massive rear weight, a full carbon sole, crown and a milled back cup face. Creating a confidence-inspiring driver designed for increased stability and forgiveness.

• SIM Inertia Generator

  The asymmetric Inertia Generator is designed to

• Forward Center of Gravity

  Front loaded weight delivers the benefits of a high-MOI mallet to golfers who have an arced putting stroke

• T-Sightline True Path™ Alignment

  The new T-Sightline with True Path™ allows for perpendicular alignment, delivering optics that let the golfer aim with the front edge and/or the vertical line.

• Aged Copper Pure Roll™ Insert

COMING MARCH 2021!

We looked extensively at player performance data to build an irons set that unlocks your distance. The lofts, swingweights, and shafts are all optimized to help you hit the ball a lot farther. This club profile that golfers love is engineered to give you more confidence over the ball with noticeably wider soles. For easy launch, lower spin and straighter shots, we’ve added more offset. Combined with our Flash Face Cup, we’ve developed a NEW formula for distance and forgiveness in a women’s iron. We’ve added a significant amount of custom tungsten weighting. So we can deepen the CG in each iron with extraordinary precision, while still maintaining ball speed in the Flash Face Cup. Now you can get higher launch conditions through the set.

• Forged Ring Construction

  Forged from a lightweight and high strength aluminum that is milled to an exacting shape, Forged Ring Construction unites a massive rear weight, a full carbon sole, crown and a milled back cup face. Creating a confidence-inspiring driver designed for increased stability and forgiveness.

• SIM Inertia Generator

  The asymmetric Inertia Generator is designed to

Irons:  We looked extensively at player performance data to build an irons set that creates the most distance for you. The lofts, swingweights, and shafts are all optimized to help you hit the ball a lot farther. This club profile that golfers love is engineered to give you more confidence over the ball with noticeably wider soles. For easy launch, lower spin and straighter shots, we’ve added more offset. Combined with our Flash Face Cup, we’ve developed a NEW formula for distance and forgiveness in a women’s iron. We’ve added a significant amount of custom tungsten weighting. So we can deepen the CG in each iron with extraordinary precision, while still maintaining ball speed in the Flash Face Cup. Now you can get higher launch conditions through the set.

Hybrids: We looked extensively at player performance data to build hybrids that create the most distance. The lofts, swingweights, and shafts are optimized to help you hit the ball a lot farther. Fast ball speeds across an expansive area in each model and loft, with our advanced A.I.-designed Flash Face. So you’ll hit it long, even if you miss the center of the face at impact. We’ve added more offset to help reduce your slice or big miss. This increased offset helps to promote a straighter ball flight for more distance.

• Multi-Material Construction

  A large 195cc head design features precision weighting and strategic CG placement for explosive distance, enhanced forgiveness and high launch.

• V Steel with Ultra-Low CG

  An updated V Steel™ design redistributes weight to enhance forgiveness while maintaining low CG properties. A depressed heel and toe minimize sole area, adding to V Steel's turf